This was a study commissioned by the National Foundation for Development. A strange project done in the middle of a right-wing political influence trying to prove that business is good for the country, I decided to have fun, and wrote a book that painted a picture of industrial design as a cultural activity that is largely indifferent to business needs, its rhetoric aside (have you ever seen a designer who is a good businessman?). This struck some kinds of chords; I remember talking about the book with the president of SAIC, and the head of design at CMU… It is sold out, but I think the book is in public domain.